Do you already have a beautiful website up and running and even supported by SEO services, but it just doesn’t seem to be bringing in the results it should? Then maybe it’s time to investigate into what could be holding it back from making the headway it needs.
What is an SEO audit?
There are many different aspects of an effective SEO campaign and different tasks to be performed both on and off the website itself. An SEO audit ascertains the performance of all of these factors and provides you with a clear perspective of your position in the grand scheme of things.
If there are any points in your SEO campaign that are not on point and possibly costing you in SEO results and hurting your ranking, these points will be clearly identified so that immediate adjustments can be applied.
Why should you do one?
Beginning your SEO campaign without a clear idea of your position in relation to your audience and business goals is a lot like beginning a cooking project in a dark kitchen with no idea what ingredients you have or even what you are trying to make. Even though the ingredients applied may be of the highest quality without a cohesive plan and direction the final production will be dubious and unappetizing.
The SEO Audit is like turning on the lights, examining what you are working with and planning a recipe for success.
When should you do one?
SEO audits are essential at the onset of an SEO campaign. The insights provided will allow your SEO to have a definite direction that will lead to greater effectiveness. Remember that efficacy is the capacity to complete a task or effort successfully. But, effectiveness is choosing which are the tasks that will bring out the most desirable results and only spending valuable time and resources where they will do the most good.
Then as time goes on you should think of performing another SEO audit every so often. This will allow you that vital flash of revelation that reveals your position in the terrain around you and can help you make smarter decisions of the fly as you guide your SEO to greater heights.
How We Do Audits at WebClimb
At WebClimb, we perform the deepest and most investigative audits to provide you with all the information pertinent to your business and its capacity to improve in its SEO efforts. Here are some of the points we review:
Audit Keyword Strategies – the keywords chosen and the way they are being used is critical in turning the campaign into a success. We will tell you how powerful the key words you are using are and even help you choose some better ones based on the need s of your company.
Audit Competitors – nothing will reveal the strength and weaknesses of your campaign like a quick peak into what the competition is doing in their camp. Knowing what is working and not working for your competitors is a good way to help you plan a smooth course to success.
Audit Your Technical Performance – it is equally important to consider how your campaign is being affected by the technical side of your website. If your website takes too long to load or is littered with bugs, errors your visitors will not be sticking around for very long.
These are just some of the main pointers we will consider on our investigation. If you would like to know more about our professional SEO services, visit our webpage.