If you are new to online marketing, it would be understandable if you do not know anything about mobile app marketing. After all, mobile app marketing is really just one of the many ways that online marketers can get the word out on their products or services. But if you have been doing online marketing for some time, you would have a fairly good idea of what it is but may not know how it actually works.
What is mobile app marketing? It is basically the practice of marketing any product or service through the many apps available on the Android Marketplace for Google Play Store. How can you market services on apps?
There are basically two ways to do it. One is to advertise. No, you do not need to approach app owners with a proposal for advertising on their apps. There are many ad networks out there that specialize in mobile app advertising. The good thing about it is that they have at least two billion profiles in their database. In other words, if you need to get the word out on your product or service, just need to pay for advertisement through these networks. How much does it cost to advertise? It really depends.
Most networks, though, charge for per-download. So, if your advertisement appears on a particular app and a user clicks and downloads your application, you will be charged $2 for it, at least with some networks. There are ad network companies, though, that charge per-action after the number of downloads have been reached. We know of a company that does not charge per-download after 50,000 downloads – they will only charge when the users take action inside the app.
Aside from advertising, you can create free versions of your app and allow users to sample your paid services.
If you do not have an application yet and you only have a website, do not worry because most advertising networks allow for you to use your website as a landing destination whenever a user clicks on your ad.
In order to make the most of your mobile app marketing campaign, you should make sure to enlist the services of a professional company. We really do not need to tell you but just like anything else related to advertising, different people react differently to different types of ad copies. What do you want to do is to find a specialist who will create different ad copies for you and track which ads are the most efficient. The blog post on www.qinternet.net can help you find the right company to do the job.
You do not need to worry because most advertising networks offer ad creation as add-on service. In other words, they offer it for free. You can easily find app advertising networks on Google. You just need to do a quick search on them. But which one should you use?
You should compare the different services based on their pricing structure, the number of unique profiles in their database, and the type of ads that they generate for their client.