If you are totally new to mobile app marketing, you are probably wondering how it all works, and if you can make it work. After all, just like any other online marketing channel, it would seem like there is a steep learning curve to climb. In other words, it seems complicated. However, it really does not have to be that way. In this article, we are going to walk you through the basics of mobile app marketing and how you can make it work for your business.
If you have ever used free apps, then you already know the advertisements in mobile app marketing reach their intended customers. A marketer only needs to find a platform that is similar to Google Adwords but instead of showing ads on organic search results, show it on the apps that are downloaded and are being used in the marketplace.
If you have a new app that you would like to promote, there are many mobile app marketing platforms out there that you can tap into. But if you are on a budget, you won’t be able to tap all these platforms to test which one gives you the best return on your money. What you want to do is to do research on which are considered the best mobile app marketing platforms. You can get that information directly on the forums where people are more honest.
Choose a service and then set the budget for ads. How much would it cost? While the actual prices differ from one mobile ad company to the next, all of them have one thing in common: You pay for every download. The price is normally a few dollars per download. There are, however, certain platforms where the price changes from per-download to per-action inside the app after a certain number of downloads.
We know of one company where the prices change after 50,000 downloads of their clients’ apps. When this happens, the clients no longer need to pay when someone downloads their app. They only pay when a designated action, like clicking on a particular link, is done. This is very important because it can actually save you money.
There are many mobile marketing companies out there, and it is important to note that they differ in terms of quality, although they may offer the same service. A great place to learn about some of these companies is at Crown Online Media which will give you a good background.
We know enough about them to know that the one you should be using is the one that has a reach of over two billion smartphone users. It may seem impossible but it is true, there are companies out there that have that many unique profiles in their database. Now, why is this number important?
It is important because advertising is really just a numbers game – the more people you reach out to, the more your sales will be. And it’s just the way it is. Still, another factor that you need to consider is whether or not the ad company experiments with different advertisements until the desired results are reached.