Apps are increasing in popularity and many people buy apps on a regular basis. This is simply due to the boom in smart phone sales and general usage over PCs, laptops and mobile devices. As a result, creating an app is definitely a great way to build an income and even a thriving business. So, in this article and on KnowledgeIdea, we will be looking at a few ways that you can market our app, so that you get more installs and more profits.
First of all, you should start marketing your app, before you even start building it, to ensure that you have an audience that is interested in buying or installing it. You can do this by creating a niche site, website or even a YouTube channel and using SEO to get traffic. This is a solid strategy that will help you to build up an audience of your own so that you can sell your app to them as well as other apps or products that you may create in the future.
Another tip is to reach out to other popular people in your niche. For example, if you are creating an app for BBQ lovers, then you should definitely find all of the people that have large YouTube channels, Instagram pages, Twitter accounts and blogs in the BBQ or even food niche. You should be able to find at least 100+ influencers that you can then approach and make a deal. Many of these influencers use their audience to market other people’s products in exchange for a fixed fee, percentage of all the sales they generate or even just a free sample. This is a great way to get a lot of attention very quickly for your app and gain thousands of downloads in a matter of days.
Thirdly, advertising on Facebook is another way to get your app in front of as many eyes as possible. The best thing about advertising on Facebook is that you can target your exact demographic and filter out people who wouldn’t be interested in your app. Paid advertising is not as expensive as it seems and you can control your daily spend without worrying about going over budget. The most important thing to remember is that you need to test all of your ads and images used in order to find the combination that gets the most clicks and downloads.
Lastly, email marketing is another great way to not only get more downloads, but also create a list of people that you can continue marketing to. When building an email list, always be sure to offer lots of value to your subscribers first, before asking them to buy or download your app.
In closing, we have just looked at a couple of ways that you can market your mobile app. There are many other ways to do so such as through targeting networks like Reddit, Quora etc. You can also do retargeting, promoting tweets, buying reviews etc. However, in order to be successful, it is essential that you find the method that works specifically for you and then double down on that strategy in order to get the best results.